TaylorMade Performance Lab at
Reynolds Plantation, Greensboro, Ga.


Body Line Analysis
Throughout Swing.

Swing Plane Analysis
From All Angles.

Club Designed Specifically
For Your Swing.

What Is Custom Fitting?

Custom fitting in the broadest sense is building a club designed to match your individual swing characteristics so that you hit the ball longer and straighter with better control. TaylorMade Performance Labs is able to provide golfers with "Golf's Ultimate Fitting Experience" utilizing the same revolutionary advancements in motion capture technology seen in such films as Lord of the Rings, Polar Express, King Kong, Batman, and The Tiger Woods Video Game.

Previously available only to PGA Tour professionals, the two-hour custom fitting experience is conducted in a friendly, relaxed atmosphere, and includes driver, fairway woods, hybrids, irons, wedges, and putter. It is beneficial to men, women, and junior golfers of all ages and skill levels.

How Does It Work?
During the fitting process, reflective markers are placed on strategic points on your body as well as on the shaft and head of the fitting club. Nine separate high speed synchronized cameras capture the motion of the reflectors and instantaneously produce a three dimensional image of the subject. This 3-D image can be viewed in motion from any angle (from above, below, front, back, or either side) and is used to demonstrate what your swing is doing dynamically. The image can easily be manipulated to provide valuable feedback for you to better understand your swing characteristics. Additionally, data collected from our specialized launch monitor is integrated with the motion capture data.
What Does It Show You?

Some of the aspects which we measure and which you can view are:

  • Clubhead Path
  • Swing Planes
  • Speed Planes
  • Center Of Gravity
  • Body Line on Shoulders, Hips, Knees, Toes, and Spine
  • Face Angle
  • Target Line
  • Ball Position
  • Head Position
  • X - Factor ( Relationship between Shoulder Turn and Hip Turn)
  • Shaft and Shoulder Plane
  • Wrist Cocking Angle
  • Shaft Line
  • Shaft Deflection
  • Posture Lines
  • In/Out Path of the Club
  • Up/Down Path of the Club
  • Hand Speed
  • Clubhead Speed
  • Effective Loft of the Club at Impact
  • Ball Speed
  • Launch Angle
  • Backspin
  • Side spin
  • Ball Trajectory
  • Computed Distance of Carry and Roll
How Long Does It Take?
The fitting process involves placing the special reflectors on your body in order capture a number of swings with the driver, iron and putter to gain a true representation of your swing dynamics and impact position. These swings are analyzed by a custom fit specialist and PGA qualified professional, which takes approximately 1 hour. Once this has been completed and understood, you will be escorted out on to our grass range to validate the club recommendations for the remainder of the two-hour session.
What Does It Cost & What Is Included?
The cost for the fitting session is $400. This cost includes all the above, plus a CD which shows all the captured swings in 3-D for you to view on your computer, which you can share with your family, friends and teacher. You will also receive a print-out of the swing summary and recommendations. Any required customization such as length, lie, loft, shaft and grip are included in the price at no extra charge. Additionally, special arrangements have been made with the TaylorMade factory to build your custom fit clubs within 48 hours then shipped directly to you. There is no obligation to purchase any equipment from us. However if you choose to do so, our prices for your custom made clubs are the lowest available from any authorized TaylorMade retailer, including the discount stores and the internet.
Are Gift Certificates Available?
Gift Certificates are available as gifts for special occasions such as birthdays, Father’s Day, Mother’s Day, and Christmas. The recipient can then schedule a fitting at their convenience.
Are Other Manufactures Offered?
Will will provide specification for other vendors than TaylorMade upon request. All club fitting and recommendations are based on TaylorMade clubs. We also have accounts with all other major club manufacturers. * Delivery and processing for other vendors depends on their pricing policies and is available only by request.
Directions To The Lab
From Atlanta / Airport traveling on Interstate 20 East, take exit 130 (Greensboro) and turn right. Proceed South on Highway 44 approximately 7 miles. At the first stop light (Linger Longer Road), turn left and follow the signs to the Ritz-Carlton Lodge. Just before the Hotel, turn right onto Cottage Road and you will see the Oconee Clubhouse on your right. The TaylorMade Performance Lab is located on the second floor of the Ocenee Clubhouse. Approximately 80 miles / 1 hour 20 minutes from Atlanta Airport.
To visit the website for the Reynolds Plantation: Click Here
For further information on TaylorMade Performance Labs or our other locations around the world:
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